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UPPAbaby Logo

Accessibility Statement

UPPAbaby is committed to ensuring our digital content is accessible to our visitors.

This statement applies to content (pages, products, and documents) published on https://uppababy.com/ and does not apply to the content published on its subdomains or other country-specific domains. Those websites will display their own accessibility statements that will apply to their specific content.

This website is managed by UPPAbaby who maintains its editorial and product content, user experience, accessibility, and support documentation. We strive to ensure that this website is available to as many visitors as possible, including people with disabilities.

We are continually improving the user experience for everyone and applying relevant accessibility standards.

  • Visitors should be able to zoom up to 400% without impacting experience.
  • We aim to ensure all essential functionality, including purchases, is operable via keyboard in line with WCAG 2.1 / 2.2.
  • Visitors can access and navigate most of our product manuals using a keyboard and modern screen reader.

This website is designed to comply with Web Content Accessibility Guidelines (WCAG) 2.1 conformance level AA and technical standard for websites and mobile apps, EN 301 549 v.3.2.1. (EN 301 549 v.3.2.1 closely follows the WCAG 2.1 AA standards.)

Compliance Status

This website is partially compliant with the technical standard EN 301 549 v.3.2.1 and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. See the 'Non-Accessible Content' section for more details on current status updates and ongoing work.

The website was last manually tested on April 18, 2025. The manual test was on https://uppababy.com and included key user flows for purchasing and checkout, product registration, and accessing content on product and legal documentation. The last automated test with PowerMapper SortSite occurred on January 8, 2026, and was run on all pages and content of the site.

Preparation of This Statement

This statement was prepared on January 15, 2026.

We have partnered with Level Access to leverage their digital accessibility platform and 25 years of experience to achieve and sustain conformance to accessibility standards. Their digital accessibility platform is used to evaluate our digital assets in accordance with best practices and is supported by a diverse team of accessibility professionals, including users with disabilities.

Level Access website accessibility icon.

Feedback and Assistance

We are continuously reviewing and enhancing the accessibility of our website and welcome your feedback. If you encounter any accessibility barriers, please feel free to contact us so we can assist you:

An acknowledgement of receipt should arrive within five business days and a member of our support team will reach out if further information is needed.

Compatibility With Browsers and Assistive Technology

The UPPAbaby website is designed to be compatible with, but not limited to, the following browsers and most used assistive technologies:

  • the latest version of Google Chrome, Mozilla Firefox, and Apple Safari browsers;
  • the latest versions of NVDA, JAWS, VoiceOver, and TalkBack.

Technical specifications

The accessibility of the UPPAbaby website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

Policies

UPPAbaby is committed to digital accessibility in accordance with the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA). While the ADA is a civil rights law and does not prescribe technical standards, our digital accessibility efforts are guided by the Web Content Accessibility Guidelines (WCAG) 2.1 Level A & AA and the European standard EN 301 549.

Our accessibility governance model includes:

  • Designating an Accessibility Lead to oversee compliance and improvements.
  • Conducting quarterly accessibility audits of our website and digital assets, using both automated and manual testing methods.
  • Providing regular accessibility training for our development, design, and support teams.
  • Tracking and remediating accessibility issues through our internal defect management system.
  • Requiring all third-party vendors and components, such as cookie consent banners and email signup forms, to meet WCAG 2.1 AA and EN 301 549 standards. Where third-party tools present accessibility barriers, we work with vendors to resolve issues and provide alternative accessible solutions.

We review our accessibility policies and procedures annually and are developing a multi-year accessibility plan, scheduled for approval in 2026, to ensure ongoing progress and accountability.

Non-Accessible Content

It is important to note that efforts to enhance the website are ongoing as we work to implement the relevant updates to meet WCAG 2.2 A/AA guidelines over time. While we continue to make improvements for accessibility and user experience, we are aware of some limitations that currently exist and that we are working to fix. We have included a list below of known limitations and potential solutions; if you encounter an issue not listed below, please contact us to let us know.

Resolved since last update

  • Color contrast of text in promotional content (1.4.3 Contrast [Minimum]): Some text did not meet the contrast requirements between the text and page background colors. This issue was limited to content within promotional blocks on shopping pages. Fixed: Q4 2025
  • Color contrast between text fields and page backgrounds (1.4.3 Contrast [Minimum]): Some text input fields have borders that do not meet color contrast requirements when compared to the page background. Fixed: Q2 2025
  • Clear focus states (2.4.7 Focus Visible): Radio elements on the Vista Configurations module are missing visible changes between default, hover, and focus states. Elements can still be accessed and interacted with, but the visual changes are currently not clear. Fixed: Q3 2025
  • Main navigation dropdown: On smaller screens, the dropdown submenu cannot be scrolled, so content and keyboard focus may be visually hidden from the viewer. Links can still be accessed via keyboard control. Fixed: Q2 2025
  • iframe title attributes and aria attributes (4.1.2 Name, Role, Value; 2.4.6 Headings and Labels): The containers for our email signup and cookie consent banners are not correctly read by screen readers and may have incorrect attributes applied to some of the internal content. These are tools managed by third parties and we have sent requests for addressing these issues to their support and development teams. Fixed: Q2 2025

Known limitations for the UPPAbaby website

  • Interface naming and labeling (1.1.1 Non-text Content; 4.1.2 Name, Role, Value): Some interactive elements have unclear or non-descriptive labels or names. We are currently working on implementing clear, informative labeling on affected buttons and interactive elements. In progress: target completion Q1 2026
  • Search results filters and sortinga (2.1.1 Keyboard): Sorting controls on the search results pages are not navigable by keyboard. In progress: target completion Q1 2026
  • Keyboard focus on modals (2.1.1 Keyboard; 2.1.2 No Keyboard Trap): When a modal popup is triggered, keyboard focus remains on the page behind the modal and navigating to or finding the popup by keyboard is difficult or (in some instances) blocked. In progress: target completion Q1 2026
  • Video player gesture navigation: When a visitor is viewing a page with a video player on a mobile device, they are unable to use gesture navigation to navigate from the player to the next or previous headings on the page. In progress: target completion Q2 2026
  • Audio descriptions and transcripts (1.2.1 Audio-only and Video-only [Prerecorded]; 1.2.3 Audio Description or Media Alternative [Prerecorded]; 1.2.5 Audio Description [Prerecorded]): Some of the videos on this site do not have audio descriptions or text transcripts. In progress: target completion Q2 2026

Third-Party Components

Some features on our website, such as cookie consent banners and email signup forms, are provided by third-party vendors. While we strive to ensure all components meet accessibility standards, there may be instances where third-party tools do not fully comply. In such cases, we actively engage with vendors to address accessibility issues. Where immediate remediation is not possible, we provide equivalent accessible alternatives, such as an accessible cookie preferences page or an alternate signup form, to ensure all users can access essential functions.